Subscription pricing page copy template
Ready-to-edit copy for a high-converting subscription pricing page — headline, three tiers, trust lines and FAQ.
How to use this template
- Drop these blocks into your pricing page and edit to fit. Aim for about three tiers, offer monthly and annual, and keep each tier's difference obvious.
The template
Highlighted {{placeholders}} are the bits to replace with your own details.
Headline options
Support the journalism you rely on. Join {{Publication}}. Read {{Publication}} in full.
Subheadline
Unlimited access to {{Publication}}, plus {{key benefits}}. Cancel any time.
Billing toggle labels
Monthly · Annual (save {{%}})
Tier — Standard
{{£price}}/month. Everything you need: unlimited articles, the subscriber newsletter, and full archive access.
Tier — Premium (most popular)
{{£price}}/month. Everything in Standard, plus {{added benefits, e.g. events and subscriber-only briefings}}.
Tier — Team
{{£price}}/month. Everything in Premium for your whole team, with {{n}} seats and central billing.
Trust line
Cancel any time · {{secure payment via Stripe}} · {{money-back / no-charge wording}}.
Pricing FAQ
Can I cancel any time? Yes — from your account, effective at the end of your billing period. What's included? {{...}} Do you offer a free trial? {{...}} Can I expense this? {{...}}
Final CTA
Join {{Publication}} today → {{subscribe link}}.
Tips that make this work
- Make the middle tier the one you most want to sell, and mark it 'most popular'.
- Show annual savings explicitly.
- Keep each tier's difference explainable in one line.