Free publisher tools
Free calculators and planning tools for editors, publishing directors and subscriptions managers. No sign-up, no data collected — every calculation runs in your browser.
Subscription & revenue tools
Paywall revenue calculator
Model conversion, price and churn to forecast recurring revenue from a paywall on your site.
Open toolAd revenue vs subscription calculator
Weigh CPM-based advertising income against recurring subscription income for the same traffic.
Open toolMetered paywall calculator
Test different free-article limits and see the impact on stops, registrations and conversions.
Open toolSubscriber lifetime value calculator
Calculate subscriber LTV from price, margin and churn, plus a sustainable CAC target.
Open toolDigital subscription VAT calculator
Convert between VAT-inclusive and VAT-exclusive digital subscription prices in seconds.
Open toolEditorial & newsroom tools
Embargo & newsroom timezone planner
Plan release times across timezones so embargoes lift when your newsroom and readers are ready.
Open toolBritish ↔ American English converter
Flip spelling, punctuation and phrasing between British and American English in seconds.
Open toolEditorial style & consistency checker
Spot style inconsistencies and tighten house style across articles and briefs.
Open toolPress release to news brief (AI)
Turn a formal press release into a ready-to-publish news brief.
Open toolHeadline & standfirst studio (AI)
Generate, refine and test headline and standfirst options for maximum impact.
Open toolBenchmarks & planning tools
Publisher subscription benchmark tool
Compare your churn, conversion and ARPU against indicative benchmarks for your vertical.
Open toolSubscription revenue target planner
Work back from a revenue goal to the subscribers, pricing and growth rate you need.
Open toolNewsletter benchmark checker
Check open rate, click rate, list growth and unsubscribes against media benchmarks.
Open toolReader revenue mix planner
Model the blend of subscriptions, memberships, donations and advertising in your revenue.
Open toolChurn reduction ROI calculator
See what a small drop in monthly churn is worth in retained subscribers and revenue.
Open toolStrategy tools
Put the numbers to work
Mocono is the subscriber CRM and paywall built for digital publishers — guided setup, branded checkout and Stripe billing, free for 60 days.