Publisher guides
Practical, in-depth guides on paywalls, subscription pricing, churn and reader revenue — written for publishers running the business themselves.
How to add a paywall to your website
Choose a paywall model, set your access rules, price it, connect payments and go live — without hurting your SEO.
Read guideHow to reduce subscriber churn
Measure churn properly, fix involuntary and voluntary churn, and win back lapsed subscribers — with the numbers to prove the payoff.
Read guideReader revenue: a strategy guide for publishers
Weigh advertising against subscriptions, choose the right paywall model, and build a resilient reader-revenue mix.
Read guideHow to grow a paid newsletter
The free/paid split, pricing and bundling, growth tactics and the benchmarks that tell you if your paid newsletter is working.
Read guideSubscription pricing for publishers
How to price a publishing subscription: value-based pricing, monthly vs annual, designing tiers, trials and intro offers, and raising prices without losing subscribers.
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