Media kit & rate card template
A fill-in-the-blanks media kit for pitching advertisers and sponsors — audience, options and rates in one place.
How to use this template
- Fill in your audience figures and rates, delete what you don't offer, and export or design it up. Pair it with reader-revenue lines so you're not dependent on ads alone.
The template
Highlighted {{placeholders}} are the bits to replace with your own details.
About {{Publication}}
{{One-paragraph description: who you cover, your authority, why your audience matters.}}Our audience
Monthly readers: {{number}} · Newsletter subscribers: {{number}} · Avg. engagement: {{e.g. open rate / time on page}}. Who they are: {{roles, sectors, seniority, geography}}.
Why partner with us
{{2–3 bullets: engaged/qualified audience, trusted environment, first-party targeting.}}Advertising & sponsorship options
• Display advertising — {{formats}} — from {{£ rate}} CPM • Newsletter sponsorship — {{placement}} — from {{£ rate}} per send • Sponsored content / partnership — from {{£ rate}} • Events & webinars — from {{£ rate}} • Podcast / other — {{£ rate}}
Specifications
{{Ad sizes, file formats, deadlines, newsletter dimensions.}}Contact
{{Name}}, {{title}} · {{email}} · {{phone}}. Download rates & availability: {{link}}.
Tips that make this work
- Lead with audience quality, not just size — a small, qualified B2B audience commands premium rates.
- Bundle newsletter + display + content for higher-value packages.
- Show reader-revenue alongside ads so partners see an engaged, paying audience.